INSIGHT

We take care of your every need. Consumer research is the foundation of NIID’s product engineering. We try to make the collected data digitalized and visualized to help to determine the most effective design.

DESIGN

The NIID team have an aptitude for drawing inspirations from different fields, like fine arts, crafts, architecture and etc., which makes our designs such distinguished from like products.

FUNCTION

Through more interactive consumer insight, we make precise analysis on people’s demands and habits, upon which a more user-friendly functional design comes up.